"SciMark delivered a new perspective on our customer base that we are putting into action. Our customers are now segmented according to their lifetime value, our targeting is more precise, and our Marketing activities are better tied to Financial returns."
Declan Cassidy, CEO Diaspora, Digicel Group
YOUR SUCCESS
SciMark helps clients succeed by linking their Marketing programs to Financial consequences.
We bring a customer centric perspective to the strategic analysis of our clients' big and small data. By applying the latest thinking from academia and industry, we implement globally scalable solutions for clients.
SciMark provides clients an accurate prediction of the long term, lifetime value of each and every customer, their CLV. Marketers use these metrics to discover who their highest value customers will be in the future, retain those customers for the long term, and acquire more customers like them.
OUR SOLUTIONS
Predictive Analytics
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Build and operationalize statistical models
Customer Lifetime Value
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Score the CLV (present value of future revenue and profit) of each customer, using granular historical behavioral data
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Build CLV-based segmentation
Test & Learn
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Increase profit through customer segmentation and targeted marketing actions
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Integrate measurement and accountability into Marketing initiatives
COMPREHENSIVE
Bridge the silos of “Analytics” and “Insights”
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Integrate the understanding of customer behavior and consumer attitudes
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Holistic view of “big" and "small" data
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Covering the areas of: branding, communications, customer journey, brand experience, segmentation (psychographic, needs/occasions), pricing, and concept testing