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Customer & Marketing Metrics Audit

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Sources Reviewed

  • Digital Media Platforms – Google Analytics and Facebook Audience Insights

  • Digital Marketing Platforms – Adobe, IBM, Oracle, Salesforce, etc.

  • Existing internal reports based on customer transactions

  • Customer Survey Research

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Deliverable

  • Integrated analysis of existing customer-centric metrics

  • Prioritization of current metrics, with emphasis on those driving financial results

  • Recommendations for additional metrics to better measure Marketing ROI

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